If you own a website, you should make search engine optimization part of your growth strategy. This involves trying to have your site rank as high as possible on the search engines such as Google, Bing and Yahoo. The aim of SEO is to increase the ranking of your website in the results of the search engines. This is important considering the fact that most people who are looking for information on the search engines do not look past the first 2 pages of the results. These 6 basic SEO tips will help you get started in your journey to optimize your website.
1. Benchmark your current ranking
Before you begin, you must understand whether your current SEO efforts are working. With benchmarking You can find the rank of your page using tools such as Google toolbar and Alexa. You should also remember to keep looking at your referral log regularly to find out where your visitors are coming from.
2. Keywords are key
Remember to place appropriate keywords in all aspects of the site such as titles, URLs, image names and content. The keyword is usually the search term that is commonly used when people are looking for information. The most important places to put keywords are the page header and title tag.
3. Link back yourself
One of the most basic strategies of SEO is the integration of internal links in the site. This will help you boost traffic to the individual pages. Make sure you frequently link back your archives whenever you create new content. Also be sure to make the anchor text friendly to the search engine. Avoid excessive linking which may be counterproductive as you may be penalized by Google and other search engines.
4. Have search friendly URLs
You can make your URLs search-engine friendly by using clear keywords to name them.
5. Create a sitemap
A site map is a page listing that links you to all the major pages of the site. This will make it easy for spiders to search the site. The fewer the clicks needed to get to your site, the better for you.
You must ensure that your content remains fresh always. To increase traffic to your site, you must keep updating regularly, with good quality content.
Of course serious search engine optimization may require the restructuring of the site by a consultant specializing in this area, these basic steps will help you get started with SEO without costing much.
About the Guest Author
Sarah Colico is a VA who specializes in SEO, and through her experience has gained a lot of knowledge which she hopes to share with others.