More and more businesses are becoming aware of the need to incorporate search engine marketing techniques in their marketing plans. However, most SEM users are unaware of what makes the basics of the techniques. However, there are various tips and techniques that you can use to get the most out of your search engine marketing efforts.
1. Commit to the process
SEM isn’t a one time affair. With the search engines algorithm changing frequently, the tactics that were used last year may not work now. This is why SEM requires a long term effort.
2. Be patient
With SEM, it is difficult to achieve instant gratification. Instead, results may take months to get noticed especially for newer online businesses.
3. Ask a lot of questions while hiring experts
It is important to know what tactics an SEM company uses. Ask for specifics and find out if there are any risks involved. You should then go online and carry out your own research about the company and the tactics it employs.
4. Become an SEM student
When you decide to follow the do-it –yourself route, it is necessary for you to become a SEM student and learn as much as you can. The good news is that there are lot of resources on the web that you can use.
5. Have web Analytics
It is essential to have well defined goals for your SEM efforts. You will require web Analytics software to track what you is working and what isn’t.
6. Build a great website
Your goal is definitely to show up on the first page of the search engine results. To achieve this goal, figure out if your website would be considered among the top in your niche or in the whole world. If it isn’t, look for ways to make it better.
7. Have a sitemap page
Pages that aren’t indexed cant be crawled by spiders. With a site map, it is possible for the spiders to find the important pages on your site and assist the spiders to understand the hierarchy of your site. This is especially important if you have a site that has a difficult to crawl navigation menu. If you have a large site, you can have several site map pages. Keep each of them to not more than 100 links. In fact, 75 is a recommended number.
SEM or Search Engine Marketing is closely related to SEO and often talked about in the same sentence. The above 7 SEM tips have been adopted from SEO to SEM and were originally published back in 2011 by Matt McGee in an article called 21 Essential SEO Tips & Techniques