Google AMP – Accelerated Mobile Pages
AMP stands for Accelerated Mobile Pages. AMP is a Google-backed open source standard launched in October 2015. It uses a specific set of styling and layout rules designed for Google AMP resulting in very fast mobile page functionality.
A Special HTML library of custom elements builds the AMP articles. Google cache stores a large amount of the data and serves the content very fast when required to answer the query on a mobile device.
To see for yourself, go to the AMP demo page if you want to see some AMP results. https://g.co/ampdemo ( works only on mobile )
Why you need AMP to your website
Due to upcoming technology demands, implementation of AMP on your website is highly recommended. People access websites from their mobile phones, especially when they are commuting, and usage of smartphones puts a lot of burden on internet connections. As a result, the speed of accessing the data is reduced. AMP is designed to support the mobile device and deliver a speedy download of pages.
How to add AMP on your website
In its basic form, a simple website with a HTML file, a CSS file, and a couple of scripts would allow reformatting the page into a single AMP-formatted document. However, it’s most likely not be practical to reformat every page of your site in this way.
You can make use of a WordPress plugin to generate a second stripped back AMP version of your articles. The AMP version links an article on mobile to your website in a similar way to a Canonical link.
Google and other search engines will read two versions of the pages, then deliver the AMP version to mobile device users and, the standard version to desktop visitors. AMP implementation also ensures no penalties to the website for publishing duplicate content.
Implementing AMP on WordPress
There are a variety of AMP plugins in the WordPress Plugin Directory. Below are a few of the plugins you can use to integrate AMP with your website.
- Accelerated Mobile Pages(AMP) Project
- Custom AMP
- Facebook Instant Articles & Google AMP Pages by PageFrog
- Glue for Yoast SEO and AMP
Choose the right Plugin to add AMP
This depends entirely on your needs and your website setup. Further reading is required. However, you will need to install at least one plugin.
The last step in the AMP set up process is to confirm your AMP pages. If the pages fail to confirm, Google and other search engines may not index the page as such.
Google is making great efforts to increase the speed of your website on the mobile devices, right from sending notifications via Google search console requesting to make your pages ready for AMP to sending AMP errors to the site owners.
Not having AMP on your website will not affect your site’s ranking ability, but Google will not index your pages for AMP, thus indirectly affecting your website visitors.
AMP WordPress plugin implementation is hassle free, and it really is beneficial for your articles to download as fast AMP pages.
Sources (Delve deeper)
The AMP Project Website:
Moz Whitebord Friday about AMP:
WPMU Getting started with AMP:
About the Guest Author
Neha Bhatia is passionate about innovative marketing strategies, and loves all things to do with Digital Marketing including SEM and SEO.